DoorDash and CEO Edward Buckles launch campaign to help people experiencing food insecurity

DoorDash is highlighting how food delivery can help break down barriers for people experiencing food insecurity with a heartwarming new campaign for Project DASH, the company’s initiative to empower food banks, food pantries and other community organizations. Directed by Greenpoint Pictures’ Edward Buckles (Buck) Jr. in partnership with DoorDash’s in-house creative studio, Superette, “The Food Chain” films showcase the partnership between DoorDash and hunger relief organizations working tirelessly to break down barriers to food access.

Recently, DoorDash’s Project DASH proudly celebrated a milestone: over 100 million meals delivered to people experiencing food insecurity in the U.S. This achievement is made possible through partnerships with organizations like Meals on Wheels America, United Way Worldwide, and Feeding America. This campaign highlights the dedicated efforts of these organizations and sends a powerful message: ending hunger is a collective effort, and together we can make a difference.

These films aim to highlight the stories and normalise asking for help, following the journey of a meal from the farm to a table in need. This film follows the life of a young girl and her family, beginning with her eating the last orange from the fruit bowl. The story then moves on to a farmer picking oranges, interspersed with scenes of family life, leading up to the oranges being packed up at a local food bank and delivered to the family’s home.

“Growing up in New Orleans, I am very familiar with food insecurity,” Buckles said. “Many of the neighborhoods I grew up in were food deserts. Especially after Hurricane Katrina devastated New Orleans, not only taking away our homes and belongings, but also some of the few neighborhood food stores that existed. Addressing issues like food hunger in local communities takes a village, so I can support any project that allows me to highlight those doing what they can. I want to make sure we do this project justice by creating a film that explores the DASH Project food experience while also feeling authentic and intentional.”

Credits

Customer Dash Door Agency Superette Mariota Essery, Executive Creative Director; Eli Velez, Managing Director. Production company Greenpoint Pictures Edward Buckles, director; Michael Kuhn, owner; Niles Roth, creative director; Tatiana Rudzinski, Leah Donnenberg Ramia, executive producers; Karen Berkowitz, head of production; Lexy Leeds, senior producer; Amalia Bradstreet, producer; Casey Shaw, director of photography; Marina Perez, production designer. Editorial Editorial Staff Niles Howard, Senior Editor; Chris Wronka, Assistant Editor; Jessica Lund, Assistant Editor; Chris Delarenal, Head of Production; Samara Kelly, Producer; Alejandra Alarcon, Executive Producer; Erica Thompson, Managing Director; Julio D’Alfonso, Group Creative Director; Colin Frawley, Senior Writer. Internal Agency Partner MikeTeevee Ellen Utrecht, executive producer; Daniel Magee, senior producer; Ned Atkins, producer; Thijs Bazelmans, post-producer.

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