close
close
Private equity firm acquires orthotics platform

NEW YORK – The Bansk Group, a private equity firm, has acquired Foundation Wellness, a consumer health and wellness platform that includes brands of specialized orthotics and foot care solutions designed to relieve pain and enhance comfort and performance. Wadsworth, Ohio-based Foundation Wellness has brands including PowerStep, Currex, Foot Petals, Flat Socks and Doctor Hoys. “As we see consumers increasingly focused on health, wellness and fitness, coupled with an aging U.S. population looking to lead more active lifestyles, demand for effective orthotic pain relief solutions is poised for long-term secular growth,” said Chris Kelly, senior partner at Bansk Group. “For nearly 90 years, Foundation Wellness has built a reputation for putting the health and wellness of consumers first. We look forward to leveraging our track record in the consumer healthcare space to capitalize on the strong demand for Foundation Wellness’ clinical orthotics offering and thoughtfully expand the company’s platform into adjacent categories.” Bansk Group’s investment in Foundation Wellness marks the company’s third investment in a consumer healthcare platform and fifth transaction in less than three years.