Boom’s macOS camera app lets you customize the look of your video calls

Additionally, users can design an off-camera screen to display a custom layout instead of a blank screen.

The company is also rolling out a new feature to track meeting times.

The co-founders told TechCrunch that they started working on the idea during their remote work days at Shopify.

“We realized we weren’t just knowledge workers anymore — we were all streamers now. We had the hardware: good cameras, microphones, our home offices that doubled as streaming studios. But the software? It was still just Zoom, Meet, and Teams. That frustration with existing tools is what sparked Boom,” they said.

Boom co-founders emphasized that the product aims to make video calls more fun and engaging across different apps.

The startup has been testing the product for over a year and launched it to the public in April. Previously, the company offered a paid-only product, but this summer it changed its pricing model to become a freemium service.

Users can use the virtual camera, themes, and reactions for free. However, advanced camera controls, premium themes, custom branding, and screen sharing features like presenter overlay and cursor highlight magnifier will cost $7 per month, $70 per year, or $199 for a lifetime license.

Later this month, the startup will launch a timeboxing feature to limit specific discussion topics.

For the next release cycle, Boom is working on features like an agenda tracker, dynamic polls, and quizzes.

Boom’s co-founders believe they can grow the product organically without venture capital backing.

“We are determined to take a more independent path and not go down the VC route. Our goal is to make Boom so useful that it grows organically and profitably for 10+ years. If we can do that while remaining independent, that’s the dream,” they said.